Interview with Rejane dal Bello -DesignboomEntrevista con Rejane dal Bello – DesignboomInterview with Rejane dal Bello- Designboom

B: please can you tell us how you came to work on the PAZ holandesa project?
RDB: together with yomar augusto, I sponsored the identity for the hospital.
it’s been an amazing experience to work with the creator of the hospital (marjan van mourik)
who is devoted to this amazing project and is a source of inspiration for the design development.
we started in 2005 but the visual identity work is ongoing and includes everything from stationery
to environmental graphics, uniforms and many more applications.

DB: what was the starting point for the identity?
RDB: there were not a precise briefing, only to understand what the hospital is about and
the willingness to help the project. the hospital is dedicated to the tony rojas molleapaza so
I decided to make a character ‘PAZ’ that represented tony’s presence at the hospital, since he was
strong and fought against his disease bravely, the character needed to evoke hope and strength.
so I chose bold solid characters and vibrant colors for their power and energy and the flower
as a metaphor of growth, this all added up to to be the elements that define the visual identity.

DB: …and the other characters?
RDB: the other characters represent the staff of the hospital which help PAZ.
they’re meant to be part of the daily life in the hospital, so the characters are based on real staff
members as the doctors, doctor’s assistants, nurses, administrator, cleaner, technician etc.
so the character can interact with the patients.

for example, for this to happen, instead of the staff wearing a traditional uniform
every staff member is equal, wearing a t-shirt, but with their character printed on it.
so the doctor’s clothing, is the same as the administrator’s, or cleaner’s,
the only difference is the character printed on it – the PAZ family is a living thing!

its funny because the director marjan van mourik told me that the doctors hated this idea,
because they want to use their traditional, hierarchical doctors clothing…
new ideas tend to upset people!
Click here to read moreB: please can you tell us how you came to work on the PAZ holandesa project?
RDB: together with yomar augusto, I sponsored the identity for the hospital.
it’s been an amazing experience to work with the creator of the hospital (marjan van mourik)
who is devoted to this amazing project and is a source of inspiration for the design development.
we started in 2005 but the visual identity work is ongoing and includes everything from stationery
to environmental graphics, uniforms and many more applications.

DB: what was the starting point for the identity?
RDB: there were not a precise briefing, only to understand what the hospital is about and
the willingness to help the project. the hospital is dedicated to the tony rojas molleapaza so
I decided to make a character ‘PAZ’ that represented tony’s presence at the hospital, since he was
strong and fought against his disease bravely, the character needed to evoke hope and strength.
so I chose bold solid characters and vibrant colors for their power and energy and the flower
as a metaphor of growth, this all added up to to be the elements that define the visual identity.

DB: …and the other characters?
RDB: the other characters represent the staff of the hospital which help PAZ.
they’re meant to be part of the daily life in the hospital, so the characters are based on real staff
members as the doctors, doctor’s assistants, nurses, administrator, cleaner, technician etc.
so the character can interact with the patients.

for example, for this to happen, instead of the staff wearing a traditional uniform
every staff member is equal, wearing a t-shirt, but with their character printed on it.
so the doctor’s clothing, is the same as the administrator’s, or cleaner’s,
the only difference is the character printed on it – the PAZ family is a living thing!

its funny because the director marjan van mourik told me that the doctors hated this idea,
because they want to use their traditional, hierarchical doctors clothing…
new ideas tend to upset people!
Click here to read moreB: please can you tell us how you came to work on the PAZ holandesa project?
RDB: together with yomar augusto, I sponsored the identity for the hospital.
it’s been an amazing experience to work with the creator of the hospital (marjan van mourik)
who is devoted to this amazing project and is a source of inspiration for the design development.
we started in 2005 but the visual identity work is ongoing and includes everything from stationery
to environmental graphics, uniforms and many more applications.

DB: what was the starting point for the identity?
RDB: there were not a precise briefing, only to understand what the hospital is about and
the willingness to help the project. the hospital is dedicated to the tony rojas molleapaza so
I decided to make a character ‘PAZ’ that represented tony’s presence at the hospital, since he was
strong and fought against his disease bravely, the character needed to evoke hope and strength.
so I chose bold solid characters and vibrant colors for their power and energy and the flower
as a metaphor of growth, this all added up to to be the elements that define the visual identity.

DB: …and the other characters?
RDB: the other characters represent the staff of the hospital which help PAZ.
they’re meant to be part of the daily life in the hospital, so the characters are based on real staff
members as the doctors, doctor’s assistants, nurses, administrator, cleaner, technician etc.
so the character can interact with the patients.

for example, for this to happen, instead of the staff wearing a traditional uniform
every staff member is equal, wearing a t-shirt, but with their character printed on it.
so the doctor’s clothing, is the same as the administrator’s, or cleaner’s,
the only difference is the character printed on it – the PAZ family is a living thing!

its funny because the director marjan van mourik told me that the doctors hated this idea,
because they want to use their traditional, hierarchical doctors clothing…
new ideas tend to upset people!
Click here to read more